Think Different

In 1984, Apple’s famous “1984” Super Bowl advertisement had been created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. In 1997, under CEO Gil Amelio, BBDO pitched to an internal marketing meeting at the then struggling Apple, a new brand campaign with the slogan “We’re back.” Reportedly everyone in the meeting expressed approval with … Continue reading Think Different